Privacy Policy
Last updated: April 2026
This Privacy Policy explains how carehomefunding.live ("we", "us", "our") collects, uses, and protects information when you visit our website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. By using this website, you agree to the practices described below.
1. Who we are
carehomefunding.live is a free online tool that helps UK residents understand care home funding options. The website is operated as an independent information service. For data protection enquiries, please contact us via the details at the bottom of this page.
2. What information we collect
Information you provide: Our funding calculator does not require you to create an account or submit personal details. All calculator inputs (savings amounts, care type, location) are processed entirely within your browser and are never transmitted to our servers or stored.
Information collected automatically: When you visit our website, we automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This is collected via cookies and similar technologies (see Section 4).
Information you choose to share: If you contact us by email, we will collect your name and email address solely to respond to your enquiry.
3. How we use your information
We use the information we collect to:
- Operate and improve the website and calculator
- Analyse how visitors use the site (via analytics tools)
- Display relevant advertisements (via Google AdSense)
- Comply with legal obligations
We do not sell your personal data to third parties. We do not use your data for direct marketing without your explicit consent.
4. Cookies
We use cookies — small text files stored on your device — to help the website function and to serve relevant advertisements. The types of cookies used on this site are:
| Cookie type | Purpose | Provider |
|---|---|---|
| Essential | Required for the website to function correctly | carehomefunding.live |
| Analytics | Measures website traffic and user behaviour to help us improve the site | Umami Analytics (privacy-focused, no personal data) |
| Advertising | Used to serve personalised or contextual advertisements | Google AdSense |
| Advertising | Measures ad performance and prevents the same ad being shown too often | Google (DoubleClick) |
You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of this website. For more information about Google's use of cookies in advertising, visit policies.google.com/technologies/ads.
You can opt out of personalised advertising by visiting youronlinechoices.com or optout.aboutads.info.
5. Google AdSense
We use Google AdSense to display advertisements on this website. Google AdSense uses cookies to serve ads based on your prior visits to this website and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.
Google is a third-party vendor and uses cookies (including the DoubleClick cookie) to serve ads on our site. You may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Google Ads Settings.
For more information on how Google collects and processes data, please see Google's Privacy Policy.
6. Third-party links
Our website contains links to external websites, including GOV.UK, NHS, Age UK, CQC, SOLLA, and Citizens Advice. These sites have their own privacy policies, and we have no responsibility or liability for their content or practices. We encourage you to read their privacy policies before providing any personal information.
7. Data retention
We do not store calculator inputs or results. Anonymised analytics data (page views, session duration) is retained for up to 24 months to help us understand usage trends. Email enquiries are retained for up to 12 months and then deleted.
8. Your rights under UK GDPR
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Object to processing based on legitimate interests
- Data portability — receive your data in a structured, machine-readable format
To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Children's privacy
This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Website: carehomefunding.live
Email: [email protected]